Fundamental to business success. Provides detailed insights into the competitors, understand customers' pain points & preferences, latest market trends, consumer buying patterns, economic shifts, and demographics.
Stands for Business to Business research. Get the views of people who purchase products or services on behalf of companies. Identify the problem areas in your business and understand the needs, motivations and views of existing business customers,Stakeholder or Influencers.
Public Opinion Polls
Estimate public opinion on a certain matter. Beloved by governments and politicians, and non-profit agencies. Can also be a useful way for companies to assess probable public reaction to a planned action or product.
Formula by which the major marketing variables (advertising, positioning, product, promotion, pricing, distribution, etc.) are integrated, energized, and optimized. Make well-informed market decisions about your services and develop effective strategies.
At DMR, we operate a diverse eco-system, collaborating seamlessly across the Caribbean, with tools and data systems you already rely on.
Whether you’re looking to test the feasibility of launching your product in a new island, size your next growth opportunity, persuade consumers to choose your products, build brand loyalty or supercharge your return on marketing spend, we’ll get you the insights to make your investment work.